Canadian pop pioneer Grimes has revealed a new video for single ‘Go‘, and it’s bloody impressive. After the track was originally offered to and knocked back by Rhinanna, Grimes, real name Claire Boucher, released it herself in collaboration with Blood Diamonds. Directing the video herself, Grimes has the laced the bouncy track between epic action visuals and compressed fish-eye lenses.
‘Go‘ was originally written by Boucher and intended for Rihanna, only for the ‘Umbrella‘ singer to give it the cold shoulder. Speaking in June, Grimes tweeted “also for those at gov ball, u should stick around for my final song because its special & top secret & new… but the last song is one me and @BLOOD_DIAMOND5 wrote for rihanna but they turned it down it so its kinda different from regular grimes”.
The video ‘Go‘ is awash with vibrant colours and energy. From flailing fabric around in the desert to throwing some mad shapes in the club, the bass-heavy track is a fitting soundtrack for the dying embers of the summer. Speaking about the video, Boucher branded ‘Go‘ as “our take on Dante’s inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la korn freak on a leash etc, etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.”
Whatever inspired it, it looks fantastic.
For Fortitude Magazine: http://www.fortitudemagazine.co.uk/music/electronic/grimes-reveals-epic-new-video-single-go/21025/